Design and Branding
2018 Award of Merit, Award of Excellence for Branding & People’s Choice Award
Drawing inspiration from the eccentric life of American actor, business magnate and long term Bayshore hotel resident, Howard Hughes, the H Tasting Lounge evokes another era – one that glamorously captures the essence of Hughes’ wide-ranging legacy in film and aeronautics. From the grand Art Deco-inspired interior pieces all the way to the finer branding details, we meticulously curated a multilayered experience to mirror Hughes’ life. Our design concepts paid homage to a life that celebrated nonconformity and embraced innovation to create a plush, modern space that encourages hotel guests and locals alike to relax, dine and socialize.